![]() Measure the value of ad creatives and their ability to drive users to perform a desired action (e.g.(check out this list of 16 KPIs gaming app marketers should measure). In addition to post-install analytics, it is important to closely monitor pre-install data (not to be confused with pre-installed apps), which offers key insights that inform creative optimization, ASO, targeting, and bid management. Emphasizing user “value” over “volume,” is mission-critical for marketing profitability. Over the last few years, much has been discussed about the post-install journey - marketers need to measure this data, then connect to a user’s pre-install behavior to optimize their future marketing efforts.
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